The game market is still growing fast but challenging
The gaming industry in Vietnam and Southeast Asia is going through the explosive development phase with the strong increase of the community of gamers creating content, livestream and review game. Platforms like Tiktok, YouTube, Facebook have become an indispensable media channel to reach players and game fans.
However, along with great opportunities are significant challenges for studios and game publishers. The increasing advertising costs make traditional marketing campaigns become expensive and inefficient. At the same time, users are increasingly difficult, prioritizing true experiences and creative content with high personalities instead of mass ads.
Therefore, the gaming industry needs new, creative and capable marketing solutions to optimize investment efficiency, and help businesses connect more deeply with the gaming community – who can become the people who spread the content, customers and ambassadors of the most natural brand.
Koc Ambassador – Modern marketing solution for the game industry
Facing these needs, Accesstrade in collaboration with VNGGAMES develops the KOC Ambassador model – a new playground, integrating technology and creative content community for the game industry.
This model focuses on building a diverse KOC/KOL network, experienced and passionate creators, helping to spread the content honestly and vividly to a large number of viewers.
The outstanding strength of Koc Ambassador lies in:
- The Tracking Real-time system is transparent: Businesses can closely monitor each campaign, from views, clicks to conversion rates and revenue, ensuring budget optimization and marketing efficiency.
- Policy of multi -layered roses: Creating constant creative motivation for the KOC community with clear income based on many performance indicators.
- Personalization of content: Content from KOC is designed to suit each target customer group, helping to increase interaction and change rapidly.
This model helps the game and publisher to access potential customer groups through many different touch points, reducing dependence on some outstanding individuals, minimizing risks and improving campaign efficiency.
Koc Ambassador not only increases brand coverage but also brings practical economic value to the studio and publisher:
- Access to the right people, at the right time: KOC/KOL creates content based on deep understanding of the game and the player community, bringing a close and reliable message.
- Marketing cost optimization: transparent measurement system, personalization and multi -channel ability to help businesses allocate budget effectively and avoid wasting.
- Expanding cooperation opportunities: Based on the strong KOC network, the studio can deploy a synchronous campaign, cover the market and attract many new partners.
- Sustainable development: The model helps build long -term relationships with the player and creative community, while improving brand value in the long run.
Standardize the model to reach out to the international market
The signing ceremony of the official cooperation between Accesstrade and VNGGAMES is scheduled to take place on 6/6 at the office of VNGGAMES, marking the starting step for the next coordination activities. In addition, the training activities of Creator, Multi -channel communications and technical assistance will be implemented to help Studio Game and Creators best prepare for the next campaigns.
Strict control of frauds is also focused to protect the interests of all participants, creating a transparent and healthy cooperation environment.
Not only stopping in Vietnam market, Accesstrade is preparing specialized cooperation packages to introduce the Koc Ambassador model to international markets and international investors, especially Southeast Asia.
This helps businesses easily expand their cooperation network, access international financial resources and improve competitiveness in the regional and world markets.
These clear and transparent cooperation packages help the studio and publisher take advantage of the content creation community, and optimize marketing efficiency and sustainable revenue growth.
Breakthrough opportunities for gaming businesses in digital era
The cooperation between Accesstrade and VNGGAMES not only brings a new creative playground for the gaming community but also the optimal solution to help the gaming business develop sustainably, take advantage of the power of the KOC/KOL community and modern measurement technology.
This is the golden time for the game and publisher to take advantage of the Koc Ambassador model, expand access, optimize costs and increase effective revenue in the game market is increasingly competitive.
Contact Accesstrade today To accompany the development of creative and effective game -linking marketing channels.