Gen.G almost faced the risk of bankruptcy because of ChoVy, Ruler
As known, in the upcoming 2025 season, Gen.G still owns an extremely powerful squad with superstars like Kiin, Canyon, Chovy. In addition, they also brought a player who used to be the symbol of the team – Ruler and the potential support player named Duro. With the squad with many big stars, experienced in fighting at LCK, Gen.G does not hide his intention to compete on the title in the upcoming 2025 season.
Gen.G squad in the 2025 season is considered extremely strong
With only two changes in the squad compared to the previous season, the thoughts of the Gen.G's transfer period take place quite peacefully, the truth is the opposite. Specifically, according to the recent sharing from Lee Jihoon manager, they (Gen.G) almost betting the vital of this organization in owning ChoVy and Ruler in the next 3 years. If not successful, Gen.G will most likely suffer so heavy losses that are in danger of bankruptcy.
The new contract between ChoVy, Ruler and Gen.G has a term of up to 3 years
“A difference between eSports and traditional sports is that there is no so -called television royalties. The main source of income from eSports teams like us (Gen.G) comes from fans, so we need to build a strong enough fanbase. It is the highest goal when we sign with ChoVy and Ruler contract for 3 years because they are all symbols of Gen.G. Products because of heavy loss “ – Manager Lee Ji-Hoon shared.
Manager Lee Ji-Hoon admits that Gen.G will most likely face bankruptcy without owning Chovy and Ruler.
To own ChoVy, Ruler, Gen.G once had to “overcome thousands of thorns”
When looking at Gen's lineup. Currently, the audience can see this is a “full” team and has the ability to compete extremely well. However, Gen.G also “risked” to own current stars, even they almost lost everything. According to some sources at LCK revealed, if failing to own ChoVy and Ruler, other stars like Kiin or Canyon will also find ways to leave and Gen.G will then have to play with players from the academy.
Gen.G wants to build Chovy and Ruler to become the symbols of this team
Obviously compared to the reputation or “brand identity”, the academy players cannot compare with the current stars of Gen.G. At that time, as the Ji-Hoon manager shared, this team will lose heavily and face the risk of bankruptcy. It is clear that with a traditional, famous organization in many subjects like Gen.G, no one wants that prospect. Fortunately, Gen.G persuaded ChoVy and Ruler to successfully and helped the organization to avoid the darkest prospect.