On June 1, 2024, the Hanwha Life Esports (HLE) team will first meet and interact directly with electronic sports fans (ESPORTS) at the “2024 HLE Global Fan Fest in Vietnam” held in Ho Chi Minh City. This is an opportunity for HLE players to be connected with fans in Vietnam, as well as imprinting the presence of Hanwha Life next to the insurance business to show the cohesion and service to the Vietnamese people.
This is one of the activities to enhance the position of Hanwha Life in general and Hanwha Life Esports in particular in the Southeast Asian market. Accordingly, the entire official team of HLE, including the head coach Choi In-Kyu and coach Lee Jae-ha, as well as the players “Doran” Choi Hyeonjun, “Peanut” Han Wangho, “Zeka” Kim Geonwoo, “Viper” Park Dohyeon, and “Delight” Yu Hwanjung will be present at the event and exchange with 1,500 people involved in Han Life's guests and HLE fans in Vietnam.
The event includes many different interactive activities in areas such as HLE photography area, cheering board decoration area. Especially, in the “Mundo” game area, participants will play one against General Dr. Mundo of League of Legends, the winner will have the opportunity to participate in a friendly match with the HLE players.
The highlight of the event will be a direct exchange and interaction program between fans and HLE players, along with many attractive activities, including questions & answers with players, mini games, a friendly match with one with the winner of the game “Mundo”, and especially the lucky fan signing activity at the draw at the event.
The program also has the participation of commentators Hoang Luan, who is loved by the community and has more than 580,000 followers on social networks, as the MC of the exchange event, connecting HLE players with fans throughout the program.
Through this event, we hope that Esports fans, as well as Hanwha Life's customers, will have a variety of experiences and activities,” HLE's representative said.
“We hope that, through eSports in general and this event in particular, the brand values of Hanwha Life will continue to be built and developed in a friendly and more coherent manner with young people in Vietnam as well as always taking customers as a focus and contributing to the lives of people to be more secure and better.” – He shared more.
During the Hallyu wave, it is still widely spreading around the world through K-Pop, K-Dramas, K-Movies, and recently the development of eSports, Vietnam is now considered a potential market with more than 35% of the population of Millennials and Gen Z, expected to have rapid development in game and eSports. Global Fan Fest was implemented to accompany the localization strategy with Hanwha Life in Vietnam market.
About Hanwha Life Esports
Hanwha Life Esports (HLE) is a professional eSports team founded by Hanwha Life in 2018. Currently, HLE runs a League of Legends team (LOL). HLE aims to transmit the LifePlus values of Hanwha Life through Esports, bringing passion and inspiration to the daily life of digital young generation from teenagers to thirty, and creating a new culture in the Esports field. For more information about HLE, please visit www.hle.kr or official fanpage on Facebook: